Business Analytics
Business events connect technical metrics to business outcomes — revenue, conversions, user journeys.
Business Event Sources
Source How It Works Setup
────────────────────── ────────────────────────────────────── ──────────────────
OneAgent HTTP capture Captures events from HTTP requests Settings → capture rules
RUM JavaScript API dtrum.sendBusinessEvent() from browser Code in your app
External API POST /api/v2/bizevents/ingest Any system → REST call
Logs via OpenPipeline Transform log records into bizevents OpenPipeline config
Mobile / OpenKit Mobile app business events SDK integration
Querying Business Events
// All business events
fetch bizevents
| summarize cnt=count(), by:{event.type, event.provider}
| sort cnt desc
// Revenue tracking
fetch bizevents
| filter event.type == "com.shop.purchase"
| summarize total_revenue=sum(revenue), orders=count()
// Conversion funnel
fetch bizevents
| filter event.type == "com.shop.page.view" OR event.type == "com.shop.add.to.cart" OR event.type == "com.shop.purchase"
| summarize cnt=count(), by:{event.type}
OpenPipeline
OpenPipeline processes all incoming data — logs, events, business events, spans, metrics:
Ingest → Routing → Processing → Storage
↓ ↓ ↓ ↓
OneAgent Match to Parse, Route to
API pipeline enrich, Grail bucket
OTel mask
Use cases: mask PII in logs, extract metrics from log patterns, route compliance data to long-retention buckets.
Real User Monitoring (RUM) Analytics
// User sessions
fetch user.sessions
| summarize cnt=count()
// User actions by type
fetch user.events
| summarize cnt=count(), by:{type}
| sort cnt desc
💡 Business events are the bridge between "the server is slow" and "we're losing revenue." Start by capturing page visits, then add cart events and purchases.
🛠 Try it: Open Ctrl+K → "Business Analytics" → explore the funnel analysis view. Then try: fetch bizevents | summarize cnt=count(), by:{event.type} | sort cnt desc in a Notebook to see your captured business events.
Business Event DQL Patterns
// Revenue timeseries
fetch bizevents, from:now()-24h
| filter event.type == "com.example.purchase"
| makeTimeseries revenue = sum(amount * price), interval:5m
// Funnel analysis
fetch bizevents, from:now()-7d
| summarize
browse = countIf(event.type == "page.view"),
cart = countIf(event.type == "add.to.cart"),
purchase = countIf(event.type == "purchase")